AI-powered content creation tools, such as ChatGPT, have had an increasing amount of attention lately – and with good reason. Using keywords or phrases input by humans, these machines instantly generate copy, such as emails, blog posts, and website content.
But can this technology fully replace human writers? Maybe not (at least not anytime soon), but if the tools are available, why not use them to support your writing process and scale your content creation? In this guide, we’ll discuss AI-generated writing tools and how writers can benefit from using them. We’ll look at:
- What are the Limitations of AI?
- Scale Your Content Creation and Boost SEO
- Use AI as a Starting Point
- AI Can Help with Research
- AI Tools Can Help Support Language Learners
1. What are the Limitations of AI?
Before we dive into the advantages of using AI to support your writing, let’s discuss some of its limitations. While machines can produce content, they can’t generate new ideas or offer a unique perspective. Actual human authors are the only way to produce thought-provoking and innovative material that attracts website visitors and increases sales.
AI-produced content also sounds somewhat “robotic” and needs to be thoroughly edited for a more personalized and natural-sounding tone of voice. The content should be carefully proofread for errors, consistency issues, and redundancy. In addition, all machine-generated text needs to be methodically fact checked, as it can’t guarantee accuracy, and publishing incorrect information could damage your business’s reputation.
So, if you choose to use AI to support your writing, it’s important to be aware of these limitations. Just because the content is produced by a machine doesn’t mean it’s flawless and ready for publication.
2. Scale Your Content Creation and Boost SEO
If your business relies on content to drive potential customers to your website, then you already understand the importance of scaling content creation. However, this can be difficult to achieve without a team of full-time writers producing content at top speed (which many small businesses lack).
If you’re looking to dramatically grow the reach of your business through its content and social media presence, AI tools can kickstart the process and help your current writers supplement their production.
Of course, it’s always preferable to use content from knowledgeable authors, especially for customer-centric features, such as blogs and marketing emails. But that may not always be possible. And while AI-generated content needs proofreading and editing, it can help you increase your marketing power and fill gaps in content creation.
AI can also help boost search engine optimization by providing more opportunities to link to internal and external pages and incorporate keywords into the text.
3. Use AI as a Starting Point
Sometimes the hardest part of writing is getting started – and that’s where AI comes in. Since AI-generated writing tools rely on prompts from humans, they can be a good way to brainstorm ideas, especially if you face writer’s block.
Typing prompts into an AI tool and receiving responses creates a back-and-forth dynamic, even if you’re not communicating with a real person. This can give you a different perspective on a topic you’re writing about, especially if you’ve been staring at a blank screen for a while. Sometimes, taking a step back, changing up your workflow, and doing something unconventional can improve your writing process and unblock a stream of ideas.
4. AI Can Help with Research
A big part of the writing process involves researching everything you can about a topic. AI tools can help streamline this practice by providing substantial information from a single source. And while search engines are an invaluable way to learn about a new topic, AI-powered writing tools can provide the highlights and definitions you need to kickstart your research.
For example, if you want to write a blog post about playing tennis but don’t know all the rules of the game and need more details, you can use a chatbot to generate information without having to use a search engine. You can even continue the session by asking follow-up questions to clarify points you’re uncertain about, which can be faster than clicking around different parts of a website or visiting multiple sites.
Once you have a firm understanding of the topic you’re writing about, you’ll be better equipped to write an engaging article that appeals to your target audience. In this instance, AI hasn’t replaced you as the writer, but it’s jumpstarted the research process and provided you with the background information you need to get started.
5. AI Tools Can Help Support Language Learners
If you’ve ever tried to learn a new language, then you know how difficult it can be to feel confident communicating in that language. AI chatbots provide language learners with a way to practice their writing and speaking skills at their own pace and improve their fluency over time.
One benefit of AI-powered tools for people learning an additional language is that users can select the topic they want to receive information on. Language learners can converse with a chatbot about topics that interest them in real time, which personalizes the material, improves their writing skills, and enhances the overall learning experience.
AI-powered content creation tools are impressive, but they can’t replace human writers. Content written by real people is still the best way to connect with your target audience, boost engagement, and build trust with your customer base.
If you want to ensure your writing is the highest quality it can be to boost SEO and drive sales, our business services can help. Our first-rate team of editors is skilled at enhancing and refining your content so that it appeals to your target audience on a personal level – something that can’t be accomplished using AI alone.
If you’re ready to take your business to the next level with unique and effective website copy, marketing materials, and more, schedule a call with our team and get started today.