AI Content Versus Human Content: Which Performs Better?
  • 4-minute read
  • 8th March 2024

AI Content Versus Human Content: Which Performs Better?

The debate between human-written content and AI-generated content continues to heat up. Companies and content creators are constantly exploring new ways to optimize their online presence and performance, and the emergence of generative AI changes the game quite a bit. 

In this article, we’ll delve into the performance of human-written content versus AI content, highlighting the pros and cons of each.

AI Versus Human Content: Website SEO

Search Engine Optimization (SEO) is crucial for ensuring that a website ranks high on search engine results pages. Human-written content has traditionally been hailed for its ability to convey a brand’s voice, authenticity, and unique perspective. Search engines tend to reward these factors with higher rankings. The human touch lets you craft content that resonates with readers, incorporates relevant keywords naturally, and adapts to changing SEO algorithms.

Recently, AI-generated content has made significant strides in optimizing for SEO. Advanced algorithms can analyze search patterns, identify high-ranking keywords, and generate content that aligns with trends. However, the challenge lies in replicating the nuanced and creative aspects of human writing that capture the attention of search engines and users.

The verdict? Although AI-generated content can excel in SEO optimization, human-written content still holds the edge in creativity, authenticity, and engagement.

AI Versus Human Content: Surveys

Surveys play a helpful role in brands collecting valuable feedback and insights from their audience. Human-written surveys are crafted with a deep understanding of language nuances, ensuring questions are relevant, clear, and empathetic and are able to encourage thoughtful responses. The human touch helps build trust and rapport with participants, resulting in data with improved accuracy and meaningfulness.

AI-generated surveys, meanwhile, can efficiently process large datasets and generate questions based on predefined patterns. The technology can analyze responses quickly, providing instant insights. However, these surveys may lack the emotional intelligence required to interpret ambiguous responses or adapt to the unique perspectives of individual participants.

The verdict? Human-written surveys are superior in understanding and connecting with respondents, fostering trust, and obtaining nuanced insights. AI-generated surveys excel in scalability and rapid data processing, but their responses from surveyors may not be as genuine and effective.

AI Versus Human Content: Brand Positioning

Establishing a strong and consistent brand identity is essential for long-term success. Human-written content has the advantage of being able to naturally communicate a brand’s values, culture, tone, and voice. Skilled writers can create compelling narratives that resonate with the target audience, fostering loyalty, connection, and brand recall.

AI-generated content, though efficient, often fails to capture the intangible qualities that make a brand unique. AI may lack the ability to infuse the content with personality, leading to a generic and uninspiring brand image that doesn’t match the brand’s voice. And readers are becoming increasingly better at identifying content written by AI. Building an emotional connection with consumers will be a challenge if you use AI-generated content exclusively.

The verdict? Human-written content is indispensable for building a strong brand identity, connecting emotionally with the audience, and fostering brand loyalty. AI content may support these efforts, but it cannot replace the human touch in brand positioning.

How to Benefit From Both

Although human-written content generally comes out on top in online performance, AI can be highly useful for saving time and generating information quickly. And AI is here to stay, so brands must learn to use and benefit from it.

To produce high-performing content efficiently, AI can generate rough drafts, lists, and ideas. AI can help with brainstorming and fleshing out paragraphs, and AI tools can optimize content for SEO. But always use a human writer to heavily refine, edit, fact-check, and improve the content. Doing so will give it the human touch that readers connect with.


In the battle between human-written and AI-generated content, both have their strengths and weaknesses. Although AI content excels in certain respects, such as SEO optimization, scalability, and rapid data processing, human-written content remains unrivaled in creativity, authenticity, and emotional connection. 

The ideal strategy involves integrating both – leveraging the efficiency of AI where appropriate while preserving the human touch where it matters most to craft engaging narratives, build brand identity, and connect with audiences on a deeper level. 

Thoroughly proofreading and editing your content, whether it’s written by a human, AI, or both, are crucial for maximum online performance. That’s where our team can help. Schedule a call today to learn more!

  • Jump to Section

Using AI to Generate Content?

Using AI to Generate Content?

Find out how to humanize your content and boost its quality!

Looking For
The Perfect Partner?

Let’s talk about the support you need.