Why You Need to Edit AI-Generated Content

Improve SEO

Editing AI-generated content can improve your SEO and ultimately increase your ranking on search engine results pages. Although AI-generated content isn’t necessarily bad for SEO, Google will prioritize websites that consistently publish unique, high-quality content that addresses users’ search queries. 

The goal of AI writing tools is to produce responses to user input quickly and efficiently – not boost SEO. Therefore, you need to edit the AI content by seamlessly incorporating keywords and phrases into the text, thereby helping increase website traffic. And to stand out from the competition, consider the industry-related topics your audience is likely searching for and then edit the content to reflect the specific solutions or answers to those queries.

Engage Your Target Audience

Target audience members are more likely to consider your business if they can connect with or relate to your content. One drawback of AI writing tools is that the text they produce can sound somewhat monotonous and unnatural, so humanizing AI-generated content as much as possible to engage with your readers is essential. You can do this by: 

• Localizing contextual elements to reflect your target demographic
• Incorporating relatable or engaging anecdotes
• Adding a touch of humor or informal language (if appropriate)
• Encouraging your audience to engage with your content (e.g., by commenting on blog posts or social media)
• Varying sentence structure and length to reflect a more natural, rhythmic pattern
• Using adjectives or transitional words or phrases to help with visualization 
• Personalizing the content (e.g., using the second person to address the audience)

Ensure Accuracy

To build trust and credibility with potential customers, verifying claims, statistics, and facts included in AI-generated content is vital. Since AI-generated content is based on previously published information from the internet, it can contain factual inaccuracies, misinformation, or biased language, all of which can damage your authority and hurt your reputation. Prioritizing accuracy demonstrates to your customers that you care about authenticity and quality, leading to increased brand loyalty and word-of-mouth recommendations. Editing and fact-checking AI-generated content also ensure your website visitors are receiving the most up-to-date information on your company, such as recent promotional details. 

Stay Consistent

Employing a thorough editorial process also helps promote consistency across all platforms (e.g., your website, social media pages, and emails), helping you build brand recognition and authority in your industry. Consistency is especially important if you use a variety of AI tools to produce content: different types of programs and prompts can generate responses with significant style or formatting differences. Publishing content with even subtle inconsistencies can distract your readers from your intended message or even cause them to bounce off your site without engaging or taking an action. 

Meet Your Content Marketing Goals

Everything you publish for your business has different content marketing goals: increase sales, boost traffic, improve engagement. To meet these objectives and grow your reach, editing AI-generated content with your specific goals in mind is essential – ultimately, the amount of content you produce doesn’t make a difference if it’s not having the intended effect on your audience. If you’re unsure whether the content is having the desired impact, employ content analytics tools, such as Google Analytics, to collect the relevant data, and then use that information to shape your editorial process.