The use of AI-generated content has become an intensely debated topic, especially with the rise in popularity of chatbots, such as ChatGPT. AI-generated content can be practical for your business for several reasons, but is its use really as simple as it sounds? If you do decide to use AI for some of your business’s content, you should take the necessary steps to ensure that doing so will be effective and that the content will appeal to your target audience. Publishing first-rate content is how you convert leads into customers, so you don’t want to cut corners on delivering quality.
A real person still needs to review and edit AI-generated content before it’s published – meaning you should hire a professional to revise it and check that it meets the standards you set for your business. In this guide, you’ll learn why you need to proofread AI-generated content. Here’s an overview of what we’ll cover:
- What Is AI-Generated Content?
- AI-Generated Content Is Not Always Error-Free
- Quality Content Drives Sales
- Proofreading AI-Generated Content Means More Than Ensuring Accuracy
- Your Brand Voice Matters
1. What Is AI-Generated Content?
AI-generated content is copy a machine writes. A person enters keywords or topics into a content creator (such as a chatbot), and it generates a response based on that input. While the response depends on how specific the subject keywords or phrases are, generating industry-specific marketing copy, such as blogs and product descriptions, is possible.
But why would a business choose to produce copy this way? Content marketing benefits businesses, but it can be costly and time-consuming, so some businesses use AI-generated copy to scale their content creation and help achieve their sales goals. Still, even if you choose to use AI-generated copy for your website or marketing materials, you should be aware of its limitations and have a professional review it so you can use it effectively.
2. AI-Generated Content Is Not Always Error-Free
Having a machine produce content doesn’t mean the copy will be completely error-free. A variety of errors may emerge in the text, such as awkward phrasing and questionable word choices. The copy may also contain misinformation or factual inaccuracies. These sorts of issues could damage your business’s reputation and cause potential customers to distrust your business practices.
In addition, catching and correcting errors post-publication consumes time you could spend developing your business. And remember: lost time is lost potential income. As a result, you should invest in having a professional proofreader thoroughly evaluate all AI-generated content – otherwise, you risk publishing content that appears unprofessional, weakens your brand, and costs you time and money.
3. Quality Content Drives Sales
Having high-quality, engaging content is one of the best ways to drive potential customers to your website or social media page. Your online presence is the window to your business, so your website and marketing content should emphasize exactly what you can offer customers and how that sets you apart from the competition.
And while you can create AI-generated content relatively quickly, it may not meet your quality standards or hold your audience’s attention. One substantial benefit of editing AI-generated copy is that doing so ensures you’re putting out content relevant to your target audience and helping yourself to meet your sales goals.
Studies have shown that engaging, personable content increases sales and helps build trust with your customer base. And establishing trust with existing customers leads to repeat business and word-of-mouth recommendations.
The best content is memorable and thought-provoking and can be difficult (or impossible) to accomplish with AI-generated copy alone. Since it’s machine-generated, the copy can sound robotic and unnatural, causing potential customers to lose interest in your business quickly. A highly skilled proofreader or editor can refer to your business’s style guide and edit AI-generated content so it sounds more natural and appealing to a wider audience.
4. Proofreading AI-Generated Content Means More Than Ensuring Accuracy
When most people think of proofreading, they think of someone catching and correcting grammar mistakes and typos. And while doing those things is essential to proofreading content written by an AI, good editors also have an eye for more than incorrect comma placement. They have industry-specific knowledge that can help you boost SEO, keep people on your page, and ensure your copy accomplishes the goal of moving leads through the sales pipeline. Proofreaders not only improve the overall quality of AI-generated content; they also provide an outsider’s perspective on its value and help fill in the gaps – something you can’t accomplish with AI alone.
5. Your Brand Voice Matters
Your content is your opportunity to highlight your brand voice, which is something customers will notice when browsing your website or viewing your products. If your content reflects your brand image – whether that’s funny, clever, elegant, or relatable – people are more likely to choose your products or services over the competition’s.
With AI-generated content, conveying your brand’s specific tone of voice and expressing creativity can be difficult. If you have a detailed style guide, a proofreader can edit this content with your brand voice in mind – and a consistent brand voice encourages repeat sales and increases your credibility as a reliable brand.
Professionals can also proofread AI-generated content and edit it to better reflect the tone you want your brand to convey. They can even give the text a more inventive spin. While AI does have benefits, it generates content based on existing ideas, and a machine can’t put a fresh spin on a topic. Moreover, people are more likely to share content on social media if it has an interesting or unique take, in turn increasing engagement and generating sales growth.
AI-generated content has its place in the business world. But as with all content you produce, a professional needs to ensure that it positively reflects your brand. Not only is this representation essential to your business’s image; it will also help drive sales and build trust with your customer base.
If you’re interested in learning more about the importance of proofreading AI-generated content, as well as the business benefits of doing so, check out Proofed’s business services. Our teams of editors are skilled at following detailed style guides and ensuring that customers hear your brand’s unique voice through the content you produce. Schedule a call today to get started.