In today’s market, scaling content creation is how you grow your business and move leads through the pipeline. But producing high volumes of content is not enough – you need to generate high-quality and impactful content to stand out from the competition and keep your business at the top of consumers’ minds. Proofreading and editing all the content you publish are necessary to ensure it meets your high standards and reflects your organization’s style guide. Outsourcing takes these requirements off your plate and allows you and your team to focus on expanding your business’s reach.
What Are Proofreading and Editing?
Proofreading and editing are distinct services, but they’re both necessary to ensure you’re producing top quality content.
Proofreaders review a text and correct errors, such as typos, misspellings, and grammatical mistakes. They also check for consistency in punctuation, capitalization, and vocabulary. If you leave errors in your content that your audience notices, you may be hurting your reputation and causing customers to question your brand authority. Besides checking for objective errors, editors also give you feedback on the style, tone, and structure of your content.
1. Produce High-Quality Content That Sells
Outsourcing proofreading and editing services helps your business produce first-rate content that builds credibility with your customer base and drives conversions. When consumers are searching for a product or service, they want to see that your business is trustworthy and reliable. Well-written, natural-sounding content will catch their attention and keep them on your page.
With the rise of AI-generated writing tools, such as ChatGPT, it’s possible to scale content creation as never before. However, the content that machines produce can be robotic and unnatural compared with what a human writes. Whether you use AI-generated content or a professional writing team (or a combination of both), your business’s material can benefit from a thorough proofread, edit, and fact-check by a professional. Besides checking for errors, they can edit your website content, blog posts, and product descriptions for quality to make sure the words leave a lasting impression on your target audience.
2. Receive Objective Feedback
If you produce the content for your business, or even if you’re just partly involved in the process, staying objective when proofreading and editing can be hard. When you outsource these steps, you’re guaranteed an outsider’s perspective. A freelance editor can provide objective feedback on the quality and effectiveness of your writing.
For example, an editor can suggest ways to make your copy more persuasive and advise you on how to improve the language in your calls to action. This type of feedback can significantly impact your business and actually increase your conversion rate over time.
3. Get Work Done on Your Schedule
Another benefit of outsourcing proofreading and editing services is that editors work around your schedule. While an in-house editor works only during standard business hours, freelancers are available whenever you need them since they’re based all over the world. When you outsource proofreading and editing, you’re often working with a fully managed team of freelancers instead of just one employee. Therefore, their work capacity is much higher – you can send them high volumes of content to review, and you’ll receive the work back within a relatively short time.
4. Have More Time to Focus on Your Business
Proofreading and editing all content and communications can be time-consuming. Outsourcing allows you to focus on your sales growth and customer outreach, knowing that you’re publishing exceptional content. Outsourcing also frees up your team to focus on innovation, the creative side of the business, and the day-to-day operational tasks.
5. Save Money in the Long Run
While outsourcing proofreading and editing services incur an up-front cost, investing in high-quality content is actually more cost-effective for your business in the long run. If you publish unedited content containing errors or content that doesn’t reflect your specific brand voice, fixing it takes time and resources.
Poorly written content also won’t have the intended effect of bringing in website visitors or potential customers, so it’s a wasted opportunity to boost sales and expand your customer base. Experts have shown that consumers consistently buy from brands they trust, and error-filled, inaccurate, or unstructured content damages your trustworthiness and position as a leading authority in the industry.
6. Generate Content With SEO in Mind
SEO is a key component of content marketing, but the subtleties of keywords and SERPs can be hard to keep in mind while you’re trying to write relatable content for your audience in your specific brand voice. An editor can review your copy and ensure that it reflects up-to-date SEO practices – and that it targets your ideal audience, turning leads into customers.
7. Reach a Global Audience
It’s important for brands today to think globally, especially from a content marketing perspective. A team of freelance proofreaders and editors can ensure your content speaks to a global audience by localizing the dialect based on where your customers are.
For example, if you’re releasing a marketing campaign to UK- and US-based audiences, an editor can review and update your content to reflect the vocabulary and spelling of both dialects. This saves you the time it takes to research the various language specifications and write two versions of the marketing materials.
If you want to level up your content, Proofed’s business services can help. Our editors are experienced at working with a variety of organizations, including innovative start-ups and Fortune 500 companies, and can work to your style specifications. Proofreading and editing services are a vital part of a successful content marketing strategy and can set you apart in a competitive market. Schedule a call with our team today to see what we can do for you.