As a content creator, you might feel as though you’re drowning in advice about artificial intelligence (AI). So much information is out there about how to use AI to scale content and speed up content production, and some sources of information contradict others. One blog might tell you to have AI write for you (where you simply edit and fact-check the writing afterward); another will tell you that you should avoid ChatGPT at all costs because it plagiarizes from other content creators. So where do you turn when you have such conflicting advice?
The reality of using AI to create content lies somewhere in the middle of these two extremes. While we don’t recommend that you use AI to replace human writers completely (AI just isn’t good enough for that yet), we also don’t see why you need to avoid it altogether. Some stages of content creation really benefit from AI.
If you’re still not sure how to go about incorporating AI into your content production processes, this blog will lay out where you as a content creator can use AI to optimize your content production and reap the benefits of doing so.
The first place you can use AI is in content creation. AI can generate content using a prompt that a human user provides. Using algorithms that process natural language, ChatGPT can help you generate ideas – by providing different angles to explore or creative approaches you may not have thought about – or outline and structure your blog or article with appropriate titles and subheadings.
While AI generators can create blog posts and other longer form writing, we don’t recommend using the generators to write for you. Because of the way ChatGPT and similar tools work, they can (currently) only summarize what is already on the internet, meaning their content is only as good as the information they’re trained on. So if you do decide to use any longer form of text that ChatGPT or its equivalents write, please make sure you edit and proofread it carefully. You don’t want to ruin your reputation, potentially, because of a silly mistake.
Search engine optimization (SEO) is imperative if you want to make a name for yourself on the internet. But you probably already know that. So how can you use AI to optimize your content? AI generators can suggest keywords, headlines, meta descriptions, and other SEO elements. ChatGPT can also run A/B tests for landing pages, email campaigns, and other marketing materials, so you can optimize your website for the search engines.
If you’ve come across any articles that quote Google’s search advocate, John Mueller, you may be concerned about how using AI-generated content will affect your SEO. In 2022, Mueller announced that Google would penalize any company that used AI-generated content.
However, a year later, Google clarified its stance, stating that using AI-generated content was fine if people were doing so to create relevant content rather than just to rank high in Google’s search engine pages. Although John Mueller isn’t a fan of AI, many companies are successfully using it to optimize their websites. If you would like to learn more about this debate, we have a blog article here.
Perhaps the biggest benefit of using AI to create content is that it can personalize the content based on the audience’s preferences, behavior, and history, creating virtual buyer personas. Search engines and social media have long used algorithms to promote websites they believe the user would be interested in based on their search history. Now, AI can do this with content.
AI can profile users by gathering data about their preferences, interests, and demographics. Using this information, AI can generate and deliver content that meets these requirements and tailor recommendations to a user. This process has many benefits for a business. At the customer-facing end, it can increase engagement and satisfy customers, making them more likely to buy your products or services (i.e., increasing conversion rates), but it also makes your life easier because you can focus your energies on other aspects of your business that AI can’t help with.
AI can help content teams distribute their content to the right audience at the right time and on the right channels. Sites such as ChatGPT can help you plan and strategize your social media distribution, including what platform to post on, whom to target, what content to post, and which hashtags to use. AI can also help you decide on creative ways to promote your content by suggesting marketing channels, collaborations, or influencer outreach strategies.
Email marketing is a fantastic way to promote your services/business, but it can be tedious and time-consuming. Now, AI can assist you in crafting compelling email marketing campaigns. You can discuss the purpose of the emails you’re sending and your desired outcomes with the AI model. It can help you generate engaging subject lines, write persuasive email copy, and suggest effective call-to-action statements. All of these tools can help you get your content in front of the right people at the right time, in turn helping your engagement and conversion rates.
AI can help content teams analyze the performance of their content and identify trends, patterns, and insights that can inform future content strategies. AI tools can provide real-time feedback on content performance, audience behavior, website traffic, and conversion rates. You can discuss your goals, metrics, and key performance indicators to analyze how well your content or campaigns are performing and where you could improve.
AI can also use historical data and patterns to make predictions about outcomes. By inputting your data and goals, you can have the AI model provide insights into potential trends and market shifts that may impact your business. All of this allows you to make data-driven decisions that benefit your company and your content.
There is so much conflicting information on the internet about the best ways to use AI to create content. This blog has attempted to break down the five places where AI is the most helpful. Content teams can deploy AI in content creation, optimization, personalization, distribution, and analytics. By leveraging AI technologies, content teams can save time, resources, and money; increase engagement and conversions; and deliver more effective content strategies.
Do you have AI-created content that you want a human to edit and proofread before you post? Well, all of Proofed’s editors are actual humans with vast experience in editing all forms of written content. We have worked with over 1,000 businesses to take their content to the next level. If you’re ready to see what Proofed’s editorial services for AI-generated content can do for your team, reach out!