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4-minute read
5 Tips for Writing Product and Service Descriptions That Sell
...sales copy will be much more compelling. 4. Optimize for SEO and Include Keywords If you’re writing online sales copy, search engine optimization (SEO) is essential. This means tweaking copy so it includes the terms and phrases people search for most often online. This involves two key steps: Step One...
3-minute read
6 Tips for Writing Good Website Copy
...this is one way that people will find your site. This is where search engine optimization (SEO) comes in. We won’t go into any depth about SEO here, as it is a complicated subject. But the basic idea involves: Identifying key words for each page on the site (i.e. what...
3-minute read
What Is a Content Editor?
...message and uses a consistent tone of voice Checking that the content reflects the required brand voice guidelines Optimizing web content for SEO (e.g., implementing keywords and adding headings and subheadings to improve the scannability of the content) Collaborating with copywriters and marketers (especially for business content) Fact-checking and verifying...
4-minute read
How to Write in Plain English (With Examples)
...must use some jargon, clearly define it the first time it appears in your writing. For example, if you’re a blog writer creating a post for beginners on how to start a blog, be sure to define subject-specific acronyms or abbreviations before using them: Complex: Learning about SEO is important...
4-minute read
5 Top Tips to Help You Write an Attention-Grabbing Headline
...an “attention-grabbing headline.” And it promises to tell you how to do this effectively! For your headline, then, think about how to clearly communicate the subject matter in a way that also tells potential readers how they stand to benefit from reading. 2. Perform Keyword Research In SEO terms, keywords...
4-minute read
Understanding Keywords for Website Content
Every business needs a website nowadays, so knowing how to write good content using SEO keywords is vital. But what exactly are keywords? And what does this mean in practice when writing for your website? In this post, we look at the basics of using keywords in online content. What...
4-minute read
How to Conduct Market Research
...to well before the arrival of the internet, but many modern-day products are available to assist you. Here are a few examples: Google Trends: Track the popularity of search terms and topics over time. Google Keyword Planner: Find relevant keywords for SEO and content marketing. Social media insights: Monitor social...
3-minute read
Alt Text in Microsoft Word and Google Docs
...keywords, so it can boost SEO. Screen reader tools use it to describe images for visually impaired users. Alt text is therefore crucial for websites. But it’s also vital if you’re using images or charts in a document and you want it to be accessible. What should you use as...
5-minute read
How to Bypass an AI Content Detector
Are you interested in using AI-generated content for your website but worried it will negatively impact your brand and damage your SEO strategy? You’ve come to the right place! In this post, we’ll discuss how to improve your AI-generated text and bypass an AI content detector so you can make...
4-minute read
5 Top Tips for Writing Great Infographic Copy
...online by using SEO keywords. It also needs to be short and catchy (typically, a maximum of around 70 characters) so it grabs people’s attention and makes them want to read the full infographic. For example, if we were creating an infographic that offered advice on buying a new laptop,...
3-minute read
Three Online Writing Platforms for Professionals
...Marketing ● SEO Copywriting: Optimize Your Website Copy ● How to Write Captivating Commercials and Promos 2. Udemy Another great platform with a wide variety of writing courses is Udemy. The classes typically include recordings of the instructors, who are experts in their field, and incorporate additional resources, such as...
