Infographics give businesses an engaging, eye-catching way to communicate information, especially on social media. But how do you write the text to go with the images in an infographic? We have five top tips for writing great infographic copy:
Read on below for more advice on all of the points above.
Infographics generally use text for the following elements:
Once you have planned the structure and content of your infographic, including the layout, you can draft copy to fit with the overall design.
The headline of an infographic is crucial. It should:
It also needs to be short and catchy (typically, a maximum of around 70 characters) so it grabs people’s attention and makes them want to read the full infographic.
For example, if we were creating an infographic that offered advice on buying a new laptop, we might use the following headline:
10 Things You Need to Know when Buying a New Laptop
This headline ticks the boxes above because it:
Think about how to do the same with your infographic headline.
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In blog posts or articles, images can be used to support and enhance the text. With infographics, however, the reverse is true: the images and visual information are the main point of focus, so the text is there primarily to support the images.
To make sure you do not overload the images in your infographic:
If your infographic looks too text heavy at first, you may need to edit it down.
As noted above, you won’t want the text in your infographic to overshadow the images. This means you’ll want the copy you write to be as succinct as possible.
Once you have drafted the basic copy, then, you may need to edit it for concision. A few simple tips for writing concisely include:
This will help you make sure that your infographic copy fits into the overall design, but it will also make your text easier to read.
Even small mistakes can undermine the effectiveness of your infographic, so it is important to make sure it is free from typos and other errors. Proofreading can also help ensure the text works well with the images.
Therefore, it is a good idea to get your piece checked by a proofreader, either once you have your copy written or, ideally, when you have your design finalized.
Why not get our proofreading experts to look at your work today?
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