Infographics give businesses an engaging, eye-catching way to communicate information, especially on social media. But how do you write the text to go with the images in an infographic? We have five top tips for writing great infographic copy:\n\n\n \tPlan where you need to use text in your infographic.\n \tWrite a clear, concise headline that describes the infographic.\n \tBe careful not to overshadow images with too much text.\n \tAfter drafting your copy, edit to make it as concise as possible.\n \tProofread your infographic copy to make sure it is error free.\n\nRead on below for more advice on all of the points above.\n\n1. Plan Where to Use Text in an Infographic\nInfographics generally use text for the following elements:\n\n\n \tHeadline \u2013 A catchy title that says what the infographic is about.\n \tIntroduction \u2013 A short passage that expands on your headline. Typically, this section should be no more than 200 words.\n \tSubheadings \u2013 Each section of your infographic should have its own subheading. You can use subheadings to structure the piece and guide your reader through the information (e.g., a listicle format of numbered points).\n \tMain copy \u2013 Think about how many sections your infographic will include and how you will use text in each one.\n \tChart and image labels \u2013 Any charts, graphs, or images used to communicate key facts or figures should be clearly labelled and explained.\n \tFootnotes and references \u2013 Additional details and citations of sources used.\n\nOnce you have planned the structure and content of your infographic, including the layout, you can draft copy to fit with the overall design.\n\n2. Writing a Great Headline\nThe headline of an infographic is crucial. It should:\n\n\n \tClearly set out what the infographic is about.\n \tOffer a solution to a problem or benefit for the reader.\n \tBoost visibility online by using SEO keywords.\n\nIt also needs to be short and catchy (typically, a maximum of around 70 characters) so it grabs people's attention and makes them want to read the full infographic.\nFor example, if we were creating an infographic that offered advice on buying a new laptop, we might use the following headline:\n10 Things You Need to Know when Buying a New Laptop\nThis headline ticks the boxes above because it:\n\n\n \tClearly sets out what the infographic is about in only 41 characters.\n \tOffers the reader something of value (i.e., 10 things they need to know).\n \tIncludes the phrase "buying a laptop," which will help people find it online.\n\nThink about how to do the same with your infographic headline.\n\n3. Don\u2019t Overshadow Images with Text\nIn blog posts or articles, images can be used to support and enhance the text. With infographics, however, the reverse is true: the images and visual information are the main point of focus, so the text is there primarily to support the images.\nTo make sure you do not overload the images in your infographic:\n\n\n \tWhere possible, use visuals to communicate key information.\n \tKeep non-essential text to a minimum so it doesn't distract from images.\n \tAvoid big blocks of uninterrupted text, which can be intimidating to read.\n \tLeave plenty of white space so the design does not become too busy.\n\nIf your infographic looks too text heavy at first, you may need to edit it down.\n\n4. Edit for Concision\nAs noted above, you won't want the text in your infographic to overshadow the images. This means you'll want the copy you write to be as succinct as possible.\nOnce you have drafted the basic copy, then, you may need to edit it for concision. A few simple tips for writing concisely include:\n\n\n \tEliminate redundancies \u2013 Look out for redundant expressions (i.e., phrases that repeat themselves in some way). For instance, in "plan ahead," "ahead" is redundant because planning always involves looking ahead.\n \tCut unnecessary modifiers \u2013 Delete modifiers and qualifiers that do not add anything essential to the meaning of text. Words such as "really," "actually," "very," and "basically," for instance, are often superfluous.\n \tAvoid longer phrases when a single word will do \u2013 For example, instead of saying "considering the fact that" to mean "for this reason," you could use "because" or "since" to make a long sentence more concise.\n\nThis will help you make sure that your infographic copy fits into the overall design, but it will also make your text easier to read.\n\n5. Proofread Your Infographic Copy\nEven small mistakes can undermine the effectiveness of your infographic, so it is important to make sure it is free from typos and other errors. Proofreading can also help ensure the text works well with the images.\nTherefore, it is a good idea to get your piece checked by a proofreader, either once you have your copy written or, ideally, when you have your design finalized.\nWhy not get our proofreading experts to look at your work today?