LinkedIn gets fewer headlines than Twitter or Facebook. It isn\u2019t where the latest memes go viral. But it is a crucial tool for recruiters and employers, so getting your LinkedIn profile right is vital for any professional.\r\nBut what can you do to enhance your LinkedIn profile? We have some tips.\r\n1. Complete Your LinkedIn Profile\r\nSome people leave their LinkedIn profile unfinished. But this:\r\n\r\n\tCan look unprofessional, as it implies you\u2019re not interested in your career.\r\n\tMay suggest you\u2019re uncomfortable with technology and the internet.\r\n\tMakes you much harder to find with LinkedIn\u2019s search function.\r\n\r\nAs such, make sure your profile is complete and kept up to date. LinkedIn is very keen for you to do this, too, offering prompts for what to do next and a Profile Strength meter to measure completion.\r\n\r\n[caption id="attachment_12224" align="aligncenter" width="432"] Prospective Employee needs to complete his profile.[\/caption]\r\n\r\n2. Pick a Great Photo\r\nYour photo is the first thing someone sees when they check your profile. Ideally, it should be:\r\n\r\n\tRecognizable \u2013 Make sure you are the only person in the picture, that your face is visible, and that it is up to date (i.e., don\u2019t use a ten-year-old photo, even if you did have more hair back then).\r\n\tHigh Quality \u2013 Even at a small size, you need your photo to be clear, not blurry or pixelated, so pick a decent quality image and shrink it down.\r\n\tProfessional \u2013 Pick a photo where you look confident, successful and trustworthy. If you can find a photo that shows you in action (e.g., giving a talk at a conference or doing practical work), even better.\r\n\r\nIf desired, you can also add a background image to your LinkedIn profile.\r\n3. Write a Headline\r\nYour headline is the short statement immediately beneath your photo. Here, you will want to sum up what you do as clearly and concisely as possible (up to 120 characters). However, you could also include something more promotional, such as a specialism or notable achievement.\r\nThe headline is also important for searchability, helping people to find your profile, so include any important keywords related to your role.\r\n4. Skills, Endorsements and Recommendations\r\nTry to approach the skills and endorsements in LinkedIn strategically.\r\nIt might, for instance, be tempting to list every endorsement you get on your profile. But this can backfire. For instance, while it may be fun that a friend or colleague endorsed you for \u201cBaking\u201d after you brought cookies into the office once, it may be less relevant to your work as a programmer.\r\nAs such, give the skills most relevant to your work pride of place on your profile. You can also ask people you\u2019ve worked with for a recommendation.\r\n5. Custom URL\r\nWhen you create a LinkedIn profile, the URL is your name and a string of numbers. But you can customize this URL, making it more descriptive.\r\nFor instance, Bert the chimney sweep could add this information to his URL:\r\nAuto URL: https:\/\/www.linkedin.com\/in\/bert-poppins-405032192\/\r\nCustom URL: https:\/\/www.linkedin.com\/in\/bert-poppins-chimney-sweep\/\r\nThis will make Bert easier to find when people search for a chimney sweep.\r\nTo add a custom URL to your LinkedIn profile, simply:\r\n\r\n\tSelect \u201cEdit public profile & URL\u201d on your profile page.\r\n\tClick the little pencil in the \u201cEdit your custom URL\u201d box.\r\n\tEnter a new URL and click \u201cSave.\u201d\r\n\r\nYour new URL should then point anyone who uses it to your profile.\r\n6. Describe Yourself Clearly and Concisely\r\nThe content of your LinkedIn profile, from the \u201cAbout\u201d section to your work experience, will depend on what you do or the kind of role you\u2019re seeking.\r\nBut while we can\u2019t advise you on the exact nature of what to write, we can offer some tips on how to write about yourself:\r\n\r\n\tFirst Person \u2013 Use first-person pronouns (e.g., \u201cI am a proofreader,\u201d not \u201cDavid is a proofreader\u201d). This will feel more personal and approachable.\r\n\tInclude Keywords \u2013 Make a list of keywords related to your role (e.g., common job titles, qualifications, or skills). Work these into your profile text naturally, but don't force them into places they don't fit.\r\n\tJargon and Buzzwords \u2013 You should tailor your profile to your industry, so you may need to show that you understand the technical language involved. Try not to overdo the jargon and buzzwords, though, as it can affect readability or come across as empty padding.\r\n\tFormat for Skim Readers \u2013 Recruiters may look at dozens of LinkedIn profiles every day, so make yours easy to skim read if possible. Try to avoid long blocks of text by using lists or bullet points in a few places.\r\n\r\nThe more readable your profile, the more it will impress potential employers.\r\n7. Proofread Your LinkedIn Profile!\r\nFinally, don\u2019t forget to have the text from your profile checked by a professional. A proofreader can help you catch errors you may have missed or refine your writing for a greater impact.\r\nA LinkedIn profile full of spelling or grammar errors, on the other hand, may suggest that you don\u2019t care or that you lack attention to detail. And this could limit your career chances going forward.\r\nSummary: 7 Ways to Improve Your LinkedIn Profile\r\nA good LinkedIn profile can boost your career. But what should you do to make your profile stand out from the crowd? Our top tips include:\r\n\r\n\tMake sure your LinkedIn profile is complete and up to date.\r\n\tPick a high-quality, professional profile photo.\r\n\tWrite a headline clearly and concisely summarizing what you do.\r\n\tFocus on giving the skills, endorsements, and recommendations that are most relevant to your work a prominent place on your profile page.\r\n\tCreate a custom URL that includes a description of what you do.\r\n\tDescribe yourself as clearly as possible, using key words where possible, avoiding unnecessary jargon, and formatting for skim readers.\r\n\tMake sure to proofread your profile to get rid of unfortunate typos.\r\n\r\nFollow these tips, and you should be making new connections in no time.