Search engine optimization (or SEO) is vital for any business that operates online. But did you know that proofreading can boost your SEO results? It can do this in three important ways:\r\n\r\n\tHelping you to work keywords organically into the text on your website.\r\n\tEnsuring your content is factually correct and free from typos.\r\n\tGiving your content a more authoritative, trustworthy tone.\r\n\r\nTo find out how to boost your SEO via proofreading, read on below.\r\n1. Copy Editing for Keywords\r\nKeywords and keyword phrases are the basis of SEO.\r\nIf you run a pet shop in Boston and want to rank on Google when someone searches for "luxury dog food Boston," for instance, you\u2019ll need to use the keywords "luxury dog food" and "Boston" somewhere on your site.\r\nBut how you include keywords in your website content is important. Simply listing keywords out of context will not work (this is known as keyword stuffing). Rather, you need to work keywords into your content organically.\r\nThis is where proofreading comes in. If you hire a proofreader or copy editor to check your content, they can point out places where keywords read awkwardly, then suggest a solution or make a change that preserves the important terms while also ensuring that it reads smoothly.\r\n2. Making Sure Your Content Is Error Free\r\nAccuracy is a key component of SEO. If your content is riddled with factual errors, for instance, search engines like Google will rank it poorly.\r\nAs such, having a proofreader to check your writing for misleading or incorrect information, then suggest a revision to fix it, is essential.\r\nIn addition, while search engines do not directly penalize typos, Google\u2019s Webmasters have said that reputable pages tend to have better spelling and grammar. This is because people are more likely to trust (and then share) content that is error free, so don\u2019t overlook this factor!\r\n3. Ensuring an Authoritative Tone\r\nWhen people search for information online, they want definitive answers. The highest-ranking websites are, therefore, almost always the ones that provide answers in a clear, concise, and authoritative in tone.\r\nThis is partly a case of making sure your content is easy to read (most people don\u2019t want to trudge through pages of dense text to find the answer they need, after all). But you also want readers to trust you, and this means using a tone that reflects your expertise in your company's field.\r\nThe best way to do this? Ask an expert to polish your writing. As well as correcting errors, a proofreader can refine the tone of your content to ensure you sound like the industry leader you aspire to be.\r\nExpert Business Proofreading to Boost SEO\r\nProofreading for SEO is always a good idea! And while you can do this yourself, if you want to be sure your content is error free, it is better to ask a professional. And our business writing proofreaders are experts in the field.\r\nTo find out more, upload a 500-word trial document for free today.