2023 was a year of evolution and growth in the copywriting industry, which saw a significant rise in AI technology and a greater emphasis on inclusion and sustainability for businesses.
As we enter a new year, ecommerce businesses need to stay competitive by getting ahead of emerging copywriting trends. In this post, we’ll take a closer look at the current trajectory of digital content and analyze six website copywriting trends to watch in 2024.
Sustainability is becoming increasingly valuable to consumers in all industries – and they often look to purchase from brands that emphasize a commitment to environmentally friendly business practices. In 2024, brands will highlight their ethical practices and values even more in their copy. This includes full transparency relating to sourcing and production processes.
Another copywriting trend to watch is the evolution of storytelling techniques, especially when it comes to how businesses relate to their customer base. Businesses will distance themselves from dry, one-dimensional product descriptions and instead focus on the customer experience. We’ll likely see brands experimenting with interactive storytelling elements on their websites, for example by incorporating details of the customer journey from beginning to end through testimonials and case studies.
Over the last year, the ecommerce world has been increasingly turning to AI writing tools to scale content creation, and it’s likely this trend will continue into 2024. AI can be used for more than just producing copy – you can also use it to personalize messaging from your businesses, create content outlines, and generate newsletter topic ideas. But remember that AI-generated content can be somewhat bland and generic, so if using it as website copy, thoroughly edit it so that it reflects your brand voice and appeals to your target audience.
With the average person spending over three hours a day on their phone, website copy that’s optimized for mobile devices is more important than ever. This includes a major focus on creating concise, scannable short-form content that’s easy to read on smaller screens. In 2024, this will probably be reflected in copy that contains snappy headlines and brief, impactful calls to action.
Copywriting trends in the new year are predicted to include the most up-to-date SEO techniques. For example, recent updates to the Google algorithm reflect a preference for the most authoritative, unique, user-friendly content. Content that matches user search queries will be prioritized over redundant or recycled content that doesn’t offer value to the reader. This means that businesses that use AI-generated content for their copy will need to edit and “humanize” it as much as possible to boost their rankings on search engine results pages.
Brands targeting diverse markets will focus on creating multilingual and culturally relevant content that’s inclusive of their entire audience, meaning copywriters will focus on researching their audience and adapting their messaging to resonate with people of all cultural backgrounds. We’ll also likely see brands prioritize the use of inclusive language in their website copy as a way to strengthen the connection to their audience.
This year, ensure your website copy makes an impact by having it professionally copyedited. Our team of experienced editors has worked with a wide range of organizations, from non-profits to Fortune 500 companies. Schedule a call with us today to see what we can do for your business in 2024!
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