Emeritus makes education accessible by crafting short courses, degree programs, and senior executive programs for top global universities, including Ivy League schools. They forge a brand voice for 30+ university partners by following school-specific requirements across 140+ individual style guides, and have grown significantly from ~900 employees to ~2,400 in under two years.
Triggered by rapid growth and an increasing course pipeline with tight timelines, Emeritus realized they needed to hire an external team of industry-specialized editors to make scaling possible.
Sourcing a cost-effective resolution was no easy feat due to their complex content creation structure. They collaborate with more than 50 top-tier universities globally, all with different style guides and requirements. Additionally, they work across several design teams, each with individual interpretations of how to deliver courses.
The sheer volume of content and tight deadlines added to the complexity. Emeritus needed a solution that offered accuracy, flexibility, and scalability with fast turnarounds.
Emeritus’ course designers are subject-matter experts, meaning their time is best spent on strategic work such as improving content flow and delivery rather than on quality checks. With this in mind, they decided to seek out an agile, outsourced partner with impressive turnaround times and standards as high as its own.
“Proofed is an indispensable part of our content production process”
Enter Proofed. Emeritus initially tasked us with editing content for 15 university partners. In the initial stages, we co-developed detailed templates for our editors in conjunction with dedicated style guides for each school. Through regular feedback loops, we tailored our workflow to become the perfect fit for the editorial needs of Emeritus and its clients.
We built separate teams of native English-speaking professional editors for each university client, tailored to their distinctive requirements. Our editorial team was trained to deliver consistent, error-free learning materials at scale — all while working across diverse text and file types, including videos, Word documents, PDFs, Excel files, and PowerPoints.
"Maintaining the highest quality and standard would be impossible without external support from Proofed"
Underlining our ability to integrate into the existing workflows of partners, Proofed set up a brand-new system to return edited documents into Wrike, the LMS platform Emeritus uses to track course development progress. Speed is crucial for them, so we made sure our QA system was robustly built to return meticulously polished documents in under 24 hours, no matter what time of day or night they’re submitted.
Proofed has proudly been the editorial partner of Emeritus since 2021, reviewing over 210+ courses for Emeritus’ clients each year — including some of the world’s most renowned schools.
By outsourcing their course QA to Proofed, Emeritus’ designers are able to redirect their focus towards what they do best: creating content that drives results in addition to saving an estimated $145,000 compared to hiring an in-house proofreading team.
"The feedback from Proofed has helped us identify inconsistencies and has helped our team learn to write better"
Thousands of learning providers, from award-winning e-learning providers to international universities, have benefited from partnering with Proofed. Learn more about how we can help you perfect your course content editing with accuracy and accessibility in mind.
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