If your business has news to share, you can do so via a press release. But what exactly goes into a good press release? And how can you write one? Check out our tips below to find out.
Press releases are designed to get your business in the news, so treat them like a news story. And one thing that every good news story has is an eye-catching headline. Ideally, this will let the people you contact know exactly what your press release is about and why it is important.
Try to keep your headline punchy, too. If you need more space to give extra detail, you can add a subheading after the main one.
The content of your press release will depend on what you want to achieve. Are you promoting an event? Letting customers or clients know about a change in your business? Think about:
If you can focus on these details, your press releases will be more effective. Make sure, too, to mention all the key players involved (e.g., staff, stakeholders, clients, and customers).
Journalists love it when you make their lives easier. So if you want to get coverage from your press release, try to include the following:
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Journalists can then use these when writing up the press release as news.
The timing of your press release is almost as important as its content. But the best time for a press release will depend on what you are writing about:
In addition, it is usually best to send press releases first thing in the morning (e.g., 9am) when journalists will be checking their emails. On a similar note, the best days to send press releases are usually Tuesday, Wednesday, and Thursday (never send one on Friday before the weekend).
When writing press releases, keep the following tips in mind:
And don’t forget to get your business documents proofread!
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