Did you know that 90% of businesses have seen a positive return on their investments in customer education and online learning? Simply put, whether you’re an e-learning company or a global marketing agency, selling educational courses can help improve your bottom line.
However, how do you make your courses attractive and encourage growth? Here, we’ll give you expert advice on how to use educational principles and modern marketing techniques for maximum course impact.
Never again will your courses fall short; in this quick guide, we empower educators and business owners with all the tools they need to excel. So, sit back and relax. It’s time to unlock the secrets of success in e-learning scalability.
What Makes Educational Courses Successful?
First and foremost, it’s tough to scale online courses if they don’t have all the elements needed to be successful. No marketing strategy or free guide on scaling educational courses can make up for a lack of great content and customer-centric value.
If you’re struggling to scale your courses and sell more, here are a few key ingredients that help ensure success for most educational courses:
An irresistible offer provides an incentive for potential students to purchase a course. The offer should be something that will not only help them with their learning goals but also add long-term value to their professional or personal life.
How do you create an irresistible offer for your e-learning course? You need to offer something:
Think about what unique skills or experiences you are offering that your potential students can’t find elsewhere. Consider how you can capitalize on those qualities. Then, craft compelling marketing messaging around those skills and qualities.
Offering freebies or a preview of your course can be a great way to demonstrate value. For example, you may want to try offering exclusive discounts or free promotional bonuses with each purchase.
Whatever it is, make sure your offer stands out from the competition. It should entice students to choose your course over others.
Creating exclusive content for your educational courses is a smart way to ensure students have access to valuable information that they won’t find anywhere else.
This type of content builds credibility and adds expertise to the course material, making it more appealing and successful for both you (as the instructor) and for the student. Creating exclusive content also establishes confidence in the results that can be achieved from taking your course.
To create content that is actually exclusive (not just hyped by marketing messaging), consider including:
- Videos and images not found elsewhere
- Interviews with professionals relevant to the industry
- Unique activities specifically structured for your course material
Whether it’s a virtual conference, webinar, or another digital teaching platform you’re using, creating original and specialized content will strengthen the engaging qualities of your educational courses.
Finally, to boost your online course sales, it’s important to focus on offering material that’s packed with long-term value.
You can do this by offering:
- Content that is engaging, relevant, and up to date
- Teaching material that covers different topics within the discipline
- High-quality instruction videos and worksheets
- Meaningful support resources
Creating long-term value starts with understanding your learners’ needs, providing content that will help them achieve their goals, and staying flexible with your approach as those goals evolve.
Ultimately, when you provide an educational experience with lasting value for your audience, they’ll want to keep coming back. They’re also more likely to recommend your course to others.
How to Sell More E-Learning Courses
Now that you’ve optimized your course content, you’re probably still wondering how to sell more e-learning courses, right? The key lies in ensuring you have the right marketing approach in place to maximize sales.
Develop a Lead Generation Strategy
How will you attract people to your course? This is the basis of any great lead generation strategy, which allows you to reach more customers and makes it easier to:
- Capture leads
- Track interest
- Gauge success
Providing an informative website with a steady stream of content, actively engaging social media platforms, and using email automation are all proven strategies that successful course sellers have tapped into to get the most out of their lead-generation activity.
Choose the Right Platform for Selling Online Courses
The platform you choose should provide you and your course clients with a great user experience and make it as easy as possible for customers to purchase and access your content.
In addition, it’s helpful if the platform offers several payment options so that customers can use their preferred method for checkout. Scalability is also important so that the platform can easily adjust to sudden surges in traffic or orders (as you become more successful, of course!).
Offer Something Nobody Else Does
Beyond having a unique course curriculum, providing additional features or services that your competitors don’t have can be a great way for prospective students to differentiate between options.
This could include things like:
- Free student mentoring 1:1 calls
- Access to your SOPs or workflows
- Career services after completion of the course
- Alumni discounts on other courses or services
- Customized mobile applications related to the course’s content
Regardless of what you choose to include, ensure your bonus material also offers value. Don’t just offer add-ons and extra features for the sake of it.
Proofread Your Content
Finally, it’s important to present a course that is free of grammatical errors. Your course content is the meat and bones of your e-learning business. So, you want to ensure that your content is error-free and extremely engaging.
All in all, this shows potential customers that you care about attention to detail and delivering content of the highest quality.
Even something as small as an inaccurate sentence, spelling error, or confusing phrasing can make or break someone’s confidence in your course material. So, don’t forget to proofread your course content (or have someone else do it for you!).
Scale Online Courses With Proofed
Are you interested in publishing online educational courses with clear, concise writing that’s free of errors? If so, you need to be using Proofed.
Ready to enjoy all of the benefits offered by our subject matter experts and software? Click here to talk to our team.