How Lucid Advertising Cut Turnaround Times by 50%

Lucid Advertising is a full-service, data-driven marketing and advertising agency. This multi-year Addy Award-winning business has an excellent roster of clients spanning a huge range of industries, including the Coyle Institute and Everwell Specialty Pharmacy.


The Proofed team has a true interest in helping us achieve our goals and works to find a solution every time.


Andrea Cofield, Project Manager



Executive Summary

When Lucid Advertising first came to Proofed, it had been working with a freelance proofreader to review client content for typos before publishing online or in print. Ultimately, mistakes impacted Lucid Advertising’s business and reputation. It decided it needed a change. 

With a dedicated team working on proofreading and editing, and a new, fully-customized style guide, Proofed halved Lucid Advertising’s turnaround time for client work which positively impacted their bottom line.


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